In-House Initiatives
Vote For It! ’08
In anticipation of the 2008 presidential election, CPX Interactive created and promoted an unparalleled campaign to “get out the vote.” In partnership with Russell Simmons’ Hip-Hop Summit Action Network (HSAN), CPX Interactive developed the “Vote For It! ’08” campaign. CPX and HSAN worked with celebrities to create a powerful public service announcement to compel America’s youth to exercise their right to vote. The video is featured on the Vote For It! ’08 website, which also includes voter registration information, photos, event information, and much more.
Check out photos from the Vote For It! ’08 events on the CPX Interactive Flickr page!
Fireball Run
For nine days in September and October, a team of CPXers trekked across the country as part of the 2008 Fireball Run. The CPX Interactive team included: Carlton Hickman, CTO and Founder, Tony Pascal, Graphic Designer, and Shaun Beymolla, VP of Traffic & Optimization. They were one of 100 teams to take part in this 3500 mile transcontinental rally to support the Child Rescue Network.
Each team was assigned a different missing child, with the mission of creating as much awareness as possible throughout their journey. Carlton, Tony, and Shaun were armed with posters, and their 2008 Special Edition “Superbee” Dodge Charger was covered with a full color decal of the missing child. According to the Child Rescue Network, twenty four children have since been rescued and reunited with their families and guardians. The rally was a success, and the CPX Interactive team came away from the Fireball Run with 3rd place!
The week after the team had finished the nine day, 3500 mile journey of Fireball Run, Carlton knew that he wanted to donate his team’s car to a good cause. He decided to further support the Child Rescue Network, and handed over the keys to President & CEO of CRN, Jeff Griesemer, in February. CRN is in the process of selling raffle tickets for the car. To read more about CPX Interactive and their relationship with CRN, check out this post.
