Starbucks – Committed to Building Community
You’re buying more than a Pumpkin Spice latte when you walk into Starbucks. You’re buying into a company that’s strengthening communities. The famous coffee shop, with its philanthropic arm Starbucks Foundation, is committed to building community wherever it does business.
Recently, the organization partnered with Oprah Winfrey to benefit educational opportunities for youth with Teavana Oprah Chai Tea sales. Starbucks donated $2 million from these sales to the Oprah Winfrey Leadership Academy Foundation. But this is only one part of the company’s philanthropic efforts.
The Starbucks Foundation was created as part of Starbucks’ commitment to strengthen communities. Its goal is to engage a total of 50,000 young people to innovate and take action in their communities by 2015. In 2012, the foundation succeeded this goal by engaging more than 54,000 youth in community activities. Also, the Starbucks Foundation awards Youth Leadership Grants to develop young people to become extraordinary leaders. Starbucks recognizes leadership skills are required for changing the global economy. More than investing in youth, the Starbucks Foundation sows into the community through volunteering.
Throughout the year, Starbucks’ partners (employees) and customers dedicate their time and energy to create positive change in their local neighborhoods. Partners encourage community members to give an #extrashotofgood by checking out the projects taking place near them. Customers can see what Starbucks is doing in their neighborhood on the Starbucks Community Service Website.
In addition to on-the-ground work, the Starbucks Foundation gave $8.7 million in 2013, making 144 grants to nonprofit organizations. Grants included $3.7 million for Starbucks Youth Leadership Grants and $347,000 in origin social development grants. Corporate giving in 2013 by Starbucks included funding for community-building programs, like the Global Fund through their partnership with (RED), and other efforts.
Starbucks is truly dedicated to serving others, behind the bar and beyond.