Spotlight on Brand Philanthropy
Over the course of Q3, CPXample is shining the spotlight on companies who are who are leveraging their success and brand recognition to do good. We have discovered that many well known brands are giving back to the community in unique and meaningful ways, and we will be outlining their philanthropic efforts and the causes they support. Check out the posts below to find out more!
by CPXample on 06/14/2011
Do you believe you need to feel good to look good? AXE Hair seems to take this mantra to heart, judging by their new initiative to partner with the non-profit, Wounded Warrior Project. The men’s care company is making strides in their philanthropic efforts as they introduce a new product – AXE Buzzed Look Cream [...]
by CPXample on 06/08/2011
CPXample is always keeping track of the latest in philanthropic news and we love to share the best of the best with our readers. Yesterday, The Huffington Post highlighted a story about the new initiatives of a man named Blake Mycoskie. Does that name ring a bell? Well, if it doesn’t, how about TOMS Shoes? [...]
by CPXample on 06/02/2011
The 2010 census showed that Joplin, Missouri had a population of just over 50,000. Target Corporation has 355,000 employees nationwide – more than 7 times the population of tiny Joplin. Thus, it could come to a surprise to many that big corporations such as that of Target have given large sums of money to help [...]
by CPXample on 05/24/2011
‘Thank you’ to our Marketing Intern, Erika Gershowitz, for this contributing blog piece It’s no doubt that our world today functions on social media – we use sites like Facebook and Twitter to share pictures, foster new and old relationships, speak what’s on our minds and everything else in between. The sites have become primary [...]
by CPXample on 05/13/2011
This past weekend I had the pleasure of staying at the Eventi Hotel in New York City. The Eventi Hotel is owned by the Kimpton Hotels and Restaurants, a chain of hotels that combines food and lodging into a tasteful and eco friendly blend of modernistic originality. Kimpton revealed their commitment to corporate sustainability throughout [...]
by CPXample on 04/13/2011
IKEA has become somewhat of a household name brand in recent years. One thing that consumers might not know about the home store giant is that they are deeply involved with ensuring their manufacturing resources, products and facilities are all environmentally friendly. IKEA has become both a great company and a company that does great [...]
by CPXample on 04/08/2011
Retail giant, Timberland, offers up more than just clothing these days. The company has developed an online community that delivers visitors into the hands of environmental groups and related charity organizations. They have also become a valuable online source of information and earth friendly topics. The Timberland brand has taken their corporate responsibility initiatives to [...]
by CPXample on 03/29/2011
In the wake of the disaster in Japan, support rolled in from all over the world. One form of this support has managed to offer a wealth of help over these past few weeks. Major brands are donating by way of public relations and are participating by not only offering monetary donation, but asking their [...]
by CPXample on 03/10/2011
Lately, we’ve been featuring the “Spotlight on Brand Philanthropy”, recognizing companies who contribute their time and effort to community involvement, environmental initiatives and charitable causes. We’re taking a short break from that focus in order to shine some light on an interesting trend from an ordinary man. It was 321 days ago that Carlo Garcia [...]
by CPXample on 03/09/2011
Corporate Responsibility Magazine just announced its “100 Best Corporate Citizens for 2011.” A ceremony was held for the list’s unveiling this past week at the New York Stock Exchange. This is the 12th year that the magazine has been recognizing top companies who use successful business practices for social accountability and exemplify corporate citizenship. Each [...]
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