BMW Helping Through Pro-Bono Efforts
BMW is a German automobile, motorcycle and engine manufacturing company founded in 1916. BMW is dedicated to innovation – and not just with cars. The company wants to innovate through its non-profit arm, The BMW Foundation. CPXample would like to highlight The BMW Foundation in our Brand Philanthropy Series.
The BMW Foundation wants to drive social innovation through a global dialogue between countries and communities. The organization was founded in 1970 to honor Herbert Quandt and his entrepreneurial success in the automobile industry. Today, The BMW Foundation has four areas of focus: pro-bono and engagement, social finance, social entrepreneurship and social intrapreneurship.
In its pro-bono and engagement initiative, The BMW Foundation partners with organizations to support social engagement of professions. One such non-profit organization is the Taproot Foundation. Together, BMW and Taproot are building a global pro bono network. This international group coordinates pro bono services between companies, professionals and nonprofit organizations to enhance the quality and professionalism in the field. The partners make sure that people’s competencies are most efficiently put to use.
BMW itself is also dedicated to giving back. The company takes thousands of grant applications from non-profit organizations each year. Chosen non-profits must align with the company’s social focuses: education and environment. BMW believes education is the backbone of society, so the company is concerned with advancing education at all levels. Similarly, BMW is passionate about the environment. The company has adopted sustainable development as a key principle of its corporate strategy.
Whether it’s the non-profit or for-profit side of BMW, the automobile manufacturer is dedicated to doing good for its communities. If you want to learn more about BMW’s duty to social responsibility, follow the company on Facebook and Twitter.