T
his October, The Estee Lauder Companies will mark the 20th anniversary for their Breast Cancer Awareness Campaign. Started in 1992 by Evelyn H. Lauder, the BCA campaign has raised more than $35 million to fund 140 Breast Cancer Research Foundation (BCRF) grants for medical research. With the theme of this year’s campaign being, Courage, The Estee Lauder Companies continue their long running commitment to increasing global awareness about Breast Cancer and continues to invest in research with the hope that breast cancer will cease to exist for our generation.
This year, the campaign is being dedicated to Mrs. Evelyn Lauder, who passed away last year from non-genetic ovarian cancer. Mrs. Evelyn Lauder was the driving force behind the Estee Lauder brands, but she was better known for her devoted efforts in generating awareness for women’s health. After she started the Breast Cancer Awareness Campaign in 1992, the following year she went on to establish the Breast Cancer Research Foundation and petitioned then, First Lady Hillary Rodham Clinton to sign the proclamation, naming October 18th National Mammography Day.
During this year’s campaign, which will run throughout the month of October, the BCA campaign will be spreading the word about breast health and early detection through millions of educational bookmarks and brochures. The infamous pink ribbons, a staple co-created and developed by Mrs. Evelyn Lauder, will also be distributed at the counters of Estee Lauder Companies. The color pink will be spread across National and Global Landmarks symbolizing and supporting the breast cancer awareness campaign.
To learn more about The Estee Lauder Companies’ Breast Cancer Awareness Campaign visit their Facebook page at https://www.facebook.com/BCACampaign.
