Charity:Water is an organization dedicated to bringing clean and safe water to people in developing nations. With currently more than 800 million people living without access to a clean water source, waterborn diseases create sickness and even fatal circumstances in some of the poorest areas of the world. The children living in these areas are the most susceptible to the bacterial infections that have the potential to take life. Without access to clean water, children are often sick or too ill to attend school and these developing nations remain bounded by poverty.
With the Western world unable to even contemplate what it would be like to live without access to clean and safe water, it’s easy to see why this organization has developed such a backing from supporters and those willing to set up fundraising efforts for the org.
Charity:Water has a campaign for September this year to raise more than $1.7 million that will supply more than 26,000 people living in Rwanda with a clean water system. By establishing this water system, the pipes will run clean water to villages, clinics, and schools providing a healthy, productive life for these communities and the chance to ‘short-circuit’ the poverty cycle.
As many supporters either set up a fundraiser or simply donate funds directly to the site, our friends at Morpheus Media have contributed in a slightly different way. Through CPX Interactive’s 5 million donated online impressions, as well as through various other relationships in the digital media world, the company has secured over $90,000 in donated media placements for the month of the September Campaign. This kind of donation will help target individuals interested in charity and philanthropic initiatives. It will also direct online users back to Charity:Water’s September Campaign site generating a greater awareness and increasing donations to the organization’s campaign.
While donated media placements have made a huge impact on charitable and philanthropic organizations like Charity:Water, there is still an increasing need for monetary support. As of today, only about half of the September Campaign goal has been met. There is still a lot of work to do in order to provide communities in Rwanda with the clean source of water that is desperately needed.
To learn more about how you can get involved in Charity:Water’s annual September Campaign, visit the campaign site at http://www.charitywater.org/september/. You can also follow the organization on their Facebook page at http://www.facebook.com/charitywater and get the latest updates from on their Twitter page at http://twitter.com/charitywater.