Domino’s: Delivering Happiness to St. Jude Kids

by CPXample on 06/17/2010

In a 2004 vote by its franchisees and team members, Domino’s Pizza selected St. Jude as its national philanthropic partner.  After four years of participation in the Thanks and Giving campaign, Domino’s Pizza has raised more than $4.7 million for the kids of St. Jude! The campaign involves celebrity, media, retail, and corporate partners, and asks consumers to “give thanks for the healthy kids in your life, and give to those who are not.”  Domino’s is one of a number of companies involved in the Thanks and Giving campaign. They build awareness by putting the St. Jude logo on millions of pizza boxes, and make personal connections with St. Jude patients through regular hospital visits and pizza parties.

Domino’s is also committed to giving back to the communities where its franchises are located, and taking care of its employees. Local stores often donate pizzas or offer monetary support to community causes. The Delivering the Dough fundraising card initiative has helped non-profit organizations raise an estimated $8 million since it began in 2004. The Domino’s Pizza Partners Foundation was established more than 20 years ago to provide financial assistance to Domino’s Pizza team members in need. Nearly $7 million has been provided to team members who have been victims of fire, accidents, illness, or natural disasters.  Visit the Domino’s website for more on their commitment to the community.

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